Greenwashing is an environmental claim which is unsubstantiated or irrelevant. It is often used by organisations to mislead consumers or distract them from the truth.   Consumers have become ever more environmentally concerned and they rely on corporate messages and advertising to make informed ... View Post

Paper is based on wood, a natural and renewable material. As young trees grow they absorb CO2 from the atmosphere. Furthermore, as a wood product, paper also continues to store carbon throughout its lifetime.  The paper industry has a number of respected certification schemes ensuring the paper ... View Post

  The Myth!  Planted forests are bad for the environment The Fact! Well-managed planted forests reduce the pressure on natural forests and can provide many other environmental benefits   "Between 2005 and 2015, European forests grew by 44,000 Square Kilometres - that’s an area bigger than Swi... View Post