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If you want to develop a reputation for being an ace print designer, folding and binding are two key finishing techniques that are worth getting to grips with – mistakes or errors at the folding and binding stage can be expensive and will usually delay delivery of a job. Nearly all commercially printed material is folded on a folding machine. Folding machines can do a wide array of types of creasing and folding.The main thing to be aware of is cracking. It is a good idea to ask the print finisher to run a test of the stock to ensure there is no unexpected cracking. This...

Two Sides Launches New Global Anti-Greenwash Initiative Two Sides launches new global initiative to stop the use of misleading “go green – go paperless” environmental claims New research reveals major global corporations are still flouting regulations put in place to protect consumers from misleading marketing claims.   New research, commissioned by worldwide lobbying organisation ‘Two Sides’, has revealed that major global corporations are still using inaccurate and misleading environmental claims to encourage consumers to ‘go paperless’ and switch from paper-based to digital communication.  This is despite legislation being introduced by the advertising standards authorities to protect the consumer from being...

Paper and print is viewed, preferred and trusted over digital communications by consumers around the globe and in New Zealand, where three out of four Kiwis prefer print, according to the new research from Two Sides. The research was undertaken by Toluna in June 2017, in which a survey of 10,700 consumers was commissioned by Two Sides. In positive news for print in New Zealand, 76 per cent of respondents prefer to read printed books and magazines over digital platforms, and 56 per cent prefer to read news in print. For print advertising, 63 per cent of Kiwis prefer to...

Greenwashing is an environmental claim which is unsubstantiated or irrelevant. It is often used by organisations to mislead consumers or distract them from the truth.   Consumers have become ever more environmentally concerned and they rely on corporate messages and advertising to make informed purchasing choices. If organisations jump on the environmental bandwagon and go about claiming that everything they engage in is ‘green’, ‘better for the environment’ or ‘eco-friendly’ consumers don’t know who to trust? Greenwash has the power to undermine confidence in advertising to the point that consumers don’t trust any of the messages. The Committee of Advertising...

Paper is based on wood, a natural and renewable material. As young trees grow they absorb CO2 from the atmosphere. Furthermore, as a wood product, paper also continues to store carbon throughout its lifetime.  The paper industry has a number of respected certification schemes ensuring the paper you use has come from a sustainable forest source. The two most recognisable certifications are the Forest Stewardship Council® (FSC®) and the Programme for the Endorsement of Forest Certification (PEFC™). FSC (Forest Stewardship Council) helps take care of forests and the people and wildlife who call them home. It runs a global forest certification system with two key...